Discover
A working session on positioning, audience and feel, ending in a written brief you sign off before design starts.
Marketing
Branding and identity design you can actually use.
Logo, colour, typography, guidelines and core messaging, delivered as a kit your team and ours can build from. Not a presentation, a working system.
First consultation is free, and every enquiry is answered within 12 hours.
Branding and identity design is the work of making a business look and sound the same everywhere it appears: logo, colour, typography, brand guidelines and core messaging. MarkLogix delivers all of it as a usable kit, so the website, ads, social posts and documents that follow stay consistent without a designer in the room each time.
What you get
What a branding project delivers
A finished kit, not a mood board. Every piece is a file someone can open and use.
Discovery
We agree what the business stands for, who it speaks to and how it should feel, so the design has something to answer to.
Logo suite
Primary, secondary and icon versions, in light and dark, supplied as vector and raster files sized for every use.
Colour system
A palette with exact values for print, screen and web, chosen to pass accessibility contrast, not just to look good on one slide.
Typography
Heading and body typefaces with weights, sizes and spacing defined, using fonts you are licensed to use across web and documents.
Core messaging
A short positioning line, a plain description of what you do, and the three points you want every channel to make.
Application examples
The identity shown on real things: a homepage header, a social post, a business card, an email signature.
Brand guidelines
A practical document covering spacing, do and do-not, tone of voice and file usage, written to be followed rather than admired.
Asset handover
Every file organised and delivered in your own storage, with full rights, plus templates for the pieces you make often.
Technology
The tools we build with
We are AI first and platform agnostic. The right tool depends on your budget, who maintains it after launch and how far it needs to scale, so we recommend one in the meeting and explain the trade offs before you commit. If your project uses something not on this list, we can still take it on.
Figma
Photoshop
Canva
After Effects
Premiere Pro
WordPress
Shopify
WooCommerce
Framer
Wix
Bubble.io
FlutterFlow
Lovable
Antigravity
Claude Code
v0
Replit
Vercel
Firebase
Supabase
GoHighLevel
Filmora
Google Ads
Meta Ads
GA4
Ahrefs
Semrush
Search Console
Figma
Photoshop
Canva
After Effects
Premiere Pro
WordPress
Shopify
WooCommerce
Framer
Wix
Bubble.io
FlutterFlow
Lovable
Antigravity
Claude Code
v0
Replit
Vercel
Firebase
Supabase
GoHighLevel
Filmora
Google Ads
Meta Ads
GA4
Ahrefs
Semrush
Search Console
Platform licence and subscription fees are paid directly by you, in your own accounts, so nothing is ever locked behind ours.
How it works
A process you can see coming
Direction
Two or three visual directions, presented with reasoning, so you choose a route rather than react to one option.
Build the system
The chosen direction developed into the full kit: logo suite, colour, type, messaging and application examples.
Document and hand over
Guidelines written, every file organised and delivered to you, with templates for what you produce most.
Fit
Is this right for you?
A good fit if
- You are launching and need an identity before the website and ads are built
- Your current brand is inconsistent across your site, social and print
- You want guidelines a non-designer can actually follow
- You want the branding, the website and the marketing joined up from the start
Probably not if
- You want a logo only, with no system or guidelines around it
- You are not ready to talk about positioning, audience or what the business stands for
- You expect several full identities to choose between at the price of one
- The business direction itself is still undecided. Settle that first
Investment
What it costs
Pricing depends on scope, so instead of a fixed number here is what each level of engagement usually covers. The exact figure is confirmed in writing after a free first meeting.
These are estimated starting ranges to help you size a budget. Exact pricing depends on your scope and is confirmed in writing after the first meeting, which is free and carries no obligation.
Questions
Common questions
What do branding services actually deliver?
A usable kit: a logo suite in every format, a colour system with exact values, defined typography, core messaging, application examples and a practical guidelines document. Everything is handed over as organised files in your own storage, with full rights, plus templates for what you make often.
How much does branding and identity design cost?
It depends on scope: a launch-ready essentials kit is a smaller project than a full system with messaging, application examples and sub-brands. There is no monthly fee, it is a one-off project. We confirm the figure in writing after a free first meeting.
How long does a branding project take?
Most projects run two to four weeks. Discovery takes the first few days, visual directions the following week, then the system is built out and documented. The main variable is how quickly feedback comes back at each stage.
Do I own the logo and all the files?
Yes, in full. On completion you receive every source and export file in your own storage, with complete rights to use and modify the identity however you need. Fonts are specified as licences you hold, not files locked to us.
Will the brand work on a website and in ads?
Yes, that is the point of delivering a system rather than a logo. Colour passes accessibility contrast, type is licensed for web and documents, and the guidelines cover digital use. When we also build the site, the identity drops straight in.
Can you refresh an existing brand instead of starting over?
Yes. A refresh keeps the recognisable parts of your identity and fixes what is inconsistent or dated. We start by reviewing where the current brand is used and agree what stays and what changes before any design work.
Do you write the messaging too, or just design?
Both, on the Standard project and above. Core messaging covers a positioning line, a plain description of what you do and the three points every channel should make, so the words and the visuals ship together.
Do you sign an NDA before we share our plans?
Yes. We sign a non-disclosure agreement before you share business plans, product detail or naming ideas, and we are happy to use your own NDA template. We never publish work as a case study without written permission.
Related
You may also need
UI/UX Design
Turn the identity into interface screens people use.
Learn moreWebsite Development
Build the site the new brand lives on.
Learn moreSocial Media Management
Keep every post consistent with the new identity.
Learn moreGet started
Tell us what you are trying to build a brand for.
Send a few lines about the business and where the current identity falls short. You will get a written recommendation, not a sales call.
Start your project
Tell us what you need. We reply within 12 hours.